It sparks fear and hesitation, and is often the root cause for investors to buy or sell at the absolute wrong time. As uncertainty erodes investor confidence, greater certainty fortifies it.

We believe that providing a higher level of outcome certainty is the single greatest benefit an asset manager can offer investors.  With greater certainty, investors can have the confidence to stay invested, avoid emotional decisions and tap the long-term potential that the markets offer.

Our investment philosophy is founded on a distinguishing premise: greater certainty about the future can only be gained by understanding human behaviors that shaped the past.

Using proprietary analytics, we evaluate the drivers of past human behavior – what circumstances and fear or greed factors were at work in the market and society that caused humans to buy or sell en masse and move the market – to determine how humans might react today under similar circumstances and how their reaction could lead to mispriced risk.

At QS Investors, our team of mathematicians, engineers, scientists, technologists, finance and investment professionals converge on this question unencumbered by organizational limitations. Our researchers have the freedom, tools and technology to unleash the power of “what if?”

By digging deeper into big data, market dynamics, asset classes, performance factors and human behaviors, our team challenges every theory and assumption, cross-examines every revelation, and draws innovation from exploration across the unknown.